I specialize in helping brands grow through data-driven strategies across Meta Ads, Google Ads, and social media optimization. These case studies highlight how I’ve delivered measurable improvements in lead generation, traffic, and engagement — backed by real campaign data and strategic execution.
OESON – How I Achieved 545 Leads at $0.59 Each Using Meta Ads
📋 The Challenge
OESON, a digital marketing agency, was generating traffic but struggling with low-quality leads and poor ad engagement. Their Meta Ads CTR was just 0.6%, and their cost per lead (CPL) was trending upward.
🎯 Objectives
- Drive more qualified inbound leads
- Improve Meta Ads CTR
- Reduce CPL
- Increase overall traffic to the lead capture page
🛠 My Role
As a Meta Ads Intern, I was responsible for end-to-end campaign optimization — from audience building to creative testing and performance reporting.
🧪 What I Did
- Built custom audiences using Facebook Pixel and engaged users
- Created lookalike audiences from past lead submissions
- Designed 4 ad variations in Canva
- Tested copy formats: testimonial-style vs. offer-driven
- Optimized ad delivery daily through Meta Ads Manager
- Used Google Sheets and Meta Insights for KPI tracking
📊 The Results
| Metric | Before | After |
|---|---|---|
| CTR | 0.6% | 1.9% |
| Website Traffic | — | +20% |
| Lead Volume | — | +70% |
| Cost Per Lead (CPL) | A$18 | A$10 |
📊 Results Snapshot
Here’s a visual breakdown from Meta Ads Manager showing the key performance metrics I achieved:
🔹 Campaign duration: Feb 4–Feb 11
🔹 Budget spent: $320.42
🔹 Performance: 545 leads at an average of $0.59 per lead
🔹 Website traffic driven through retargeting layer (Feb 4–Feb 12)
🔹 CTR increased significantly after implementing creative variation 3
📉 Section: A/B Test Results or Performance Comparison
You can also insert this graphic to show improvement across multiple campaigns (e.g., one performed far better than others):
I tested different ad copy across 3 campaigns. The best-performing campaign (“SEO Leads Campaign”) generated 545 leads at only $0.59 per lead, while one variation had a much higher CPL of $10.04 — validating the importance of creative and audience testing.
The most successful ad was a testimonial-based creative with a bold CTA, which generated over 50% of total leads.
🧠 What I Learned
- Creative refresh cycles every 2 weeks help avoid ad fatigue
- Clear CTAs combined with trust signals (like testimonials) significantly improve conversion
- Audience quality matters more than just reach volume
📊 S-Trend Sportswear: +20% Engagement Through Data-Driven Content Optimization
📋 The Challenge
S-Trend Sportswear, a custom sportswear brand, wanted to increase engagement across Instagram and Facebook and drive more traffic to their product landing pages. While posting regularly, the brand lacked a clear, performance-driven content strategy, and their engagement metrics were stagnating.
🎯 Objectives
- Increase social media engagement (likes, comments, shares)
- Drive more qualified traffic to landing pages
- Align content posting with data-driven trends
- Provide weekly reports with actionable insights
🛠 My Role
As a Marketing Intern focused on Social Strategy and Analytics, I was responsible for conducting weekly audits, analyzing performance, and making recommendations to optimize S-Trend’s organic content strategy.
🧪 What I Did
- Audited Instagram and Facebook content using Meta Insights, Google Analytics, and Buffer
- Created weekly reports identifying top-performing posts and formats
- Recommended posting time adjustments based on peak engagement hours
- Suggested content themes (e.g., behind-the-scenes, user-generated content) to improve authenticity
- Collaborated with the creative team to implement data-driven changes
- Used Canva to propose improved design layouts for carousel posts
📊 The Results
| Metric | Before | After |
|---|---|---|
| Engagement Rate (avg.) | — | +20% |
| Landing Page Clicks | — | +20% |
| Post Reach Improvement | — | +15% |
The shift to value-focused posts and strategic posting times helped double the average comment rate within 4 weeks.
🧠 What I Learned
- Small changes in timing and format can create measurable improvements in organic engagement
- Engagement-first content (e.g., questions, community posts) outperforms promotional-only content
- Consistent reporting creates alignment between creative and data teams
🔗 Next Steps
Want help building a data-driven organic strategy or reviewing your current content plan?
👉 Visit My Portfolio or Contact Me