About the Agency
MetricPoint Digital is a performance marketing agency helping Australian businesses turn paid advertising into measurable leads and sales.
Founded by Khomesh Sakeesing, the agency was built with a simple goal: to help Australian businesses spend smarter on paid media by focusing on accurate tracking, clear strategy, and continuous optimisation – not guesswork.
Founder and PPC Lead
Founder & PPC Lead – MetricPoint Digital
I’m Khomesh Sakeesing, founder of MetricPoint Digital
I work hands-on with every account, managing Google Ads and Meta Ads campaigns with a strong focus on performance, conversion tracking, and return on investment. I don’t outsource strategy or optimisation – clients work directly with me from setup through to ongoing growth.
My approach combines paid advertising strategy, technical implementation, and data-driven decision-making to reduce wasted spend and improve profitability.
Why MetricPoint Digital Exists
After managing paid campaigns across multiple industries in Mauritius and Australia, I noticed a recurring problem:
Many businesses invest heavily in paid ads but lack:
- Clear campaign structure
- Proper conversion tracking
- Transparent reporting
- Ongoing optimisation tied to real business solutions
MetricPoint Digital was created to solve that gap — offering focused PPC management built around clarity, accountability, and measurable results.
How I Work
Every campaign is built on three core principles:
1. Clear Strategy
Campaigns are structured around business goals — leads, sales, or revenue — not vanity metrics.
2. Accurate Tracking
Conversion tracking is set up properly so decisions are based on real data, not assumptions.
3. Ongoing Optimisation
Campaigns are actively managed, tested, and refined to improve performance over time.
The focus is always on what matters most: generating quality leads and improving ROI.
My Experience
My background spans international business and marketing, with formal studies and hands-on experience across paid media and digital strategy.
I’ve managed and optimised:
- Google Ads Campaign
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads Campaign
- Pinterest Campaigns
- Conversion Tracking & Analytics
- Performance Reporting & Optimisation
This combination of technical expertise and practical execution allows me to support businesses at both the strategic and operational levels. To know more about my expertise, check my portfolio.