During my time at OESON, I was involved in managing lead generation campaigns, which inspired this case study focused on Meta Ads. It explores several processes such as:
- Keyword Research
- Design Creatives
- Set up the info for the campaign
- Launch and monitor the metrics for the study involving meta ads cases.
Keyword Research for the Meta Campaign
To identify the keywords necessary for the campaign, there is a need to know what are the terms which are being trending. As such, I was tasked to handle the campaigns for the landing page of the website regarding SEO Services. Therefore, I used the planner of Google to do keyword research. Once getting the necessary keywords, I exported them into my google sheets, which were crucial for the detailed case study.
This keyword research is central to the overall study. This will list them in proper order for our thorough study of Meta Ads cases. This can be shown in the example presented below and within the case study.
As shown below for this meta ads campaign, I have categorized each section for the SEO packages, shortlisted keywords and trending keywords in the context of the detailed ads case study. To figure out, which ones are trending, I have used google trending. There I have listed the shortlisted ones and check out those which are trending. This means there have been a number of users who are currently searching for those terms.
Design Creatives
Once undertsood them, we will know that those terms are important for the campaign. The next step will be to craft a proper creative for the lead. It should be highly engaging and captivating and a lead magnet. This can be done in the Canva platform. This is the creative which I have used to gain more than 500 leads:
Set up the Ads for the Meta Campaign
Once the creative has been crafted, it is important to set up the ads in the Meta Ads Manager. This includes:
- Heading
- Description
- Keywords
- Creative
Once set up, it is time to launch the ads.
Launch and Monitor
As the campaign has been launched, it is time to let it run and monitor the metrics. As such, this has resulted in high quality leads:
